- January 2006 James Frey admits lying; Oprah apologizes to her viewers
- Preacher Jimmy Swaggart in 1988 for involvement with prostitutes in sleazy hotels. (1988 Time Magazine) and again for comments regarding "killing gays" in 2004.
- Janet Jackson, in 2004 for the Super Bowl "wardrode malfunction."
- Russell Crowe, in 2005 for throwing a telephone at the head of a hotel employee.
- Here's a great list of Political Apologies that goes back to 1077!
- And, of course, in the 1970's, actor Steve Martin with, "Well, excuuuuuse me!"