A new feature on Post An Apology is the Drive-By Apology. Our definition of a DBA is one that is insincere, not-contrite, merely lip service, etc. It's an I'm Sorry with a F**K U attached.
A heartfelt apology is one that (from Merriam-Webster) usually applies to an expression of regret for a mistake or wrong with implied admission of guilt or fault and with or without reference to palliating circumstances.
Here's a Drive-by: From Eugene, OR City Council: Assistant City Manager Jim Carlson apologized to the City Council about his derisive "She's Baaack" comment about Councilor Bonny Bettman that he inadvertently e-mailed to Bettman last month. "I'm not interested in more policy rhetoric," Bettman said. "I'm not interested in a scripted apology or staged apologies. I want to see genuine reform."
Here's an attempt at a heartfelt (remember this sad sad situation of the fire in The Station nightclub in RI , 2003) Today, the Sweets of Pembroke aren’t much moved by the news that they and scores of other parents and family members will soon be getting personal letters of apology from Daniel Biechele, the man who set off the pyrotechnics for the band Great White that night...Those comments don’t mean much to another Pembroke parent, Peggy Paterno. Her daughter, Laura Paterno-Gillett, 32, died in the fire along with Shawn Sweet, her boyfriend.
‘‘Whether he’s sorry or not will not change the fact that our daughter is gone and her two boys don’t have a mother,’’ Paterno said of Biechele.
