No Apologies From VW

Who's Apologizing Now?
Not VW, for their crash commercials. They;re loving the effect. It's hard to stand out nowadays.
here;

watch ad here

"Don't expect an apology from Kerri Martin, Volkswagen of America's director of brand innovation, for the VW brand's slew of controversial commercials.

The feisty 36-year-old executive says the same thing VW dealers do: U.S. sales were up 35.6 percent in May compared with a year earlier and up 23.6 percent for the first five months of the year.

The latest round of VW commercials for the Jetta and Passat are less controversial, if not tame, compared with the initial spots run this spring from the brand's new agency, Crispin Porter + Bogusky of Miami.

But Martin warns observers not to take the new ones as a sign that VW is retrenching because of media criticism. She says VW hasn't received negative feedback from customers.

Martin says it's good to make people think and challenge convention. "Whenever you can ignite a conversation with a consumer, you have done your job," she says.

"The reality is it is so cluttered that you have to break through the white noise. VW has always done that.""