Everybody can't wait for this movie...so bad it's gonna be good. Partially because the directors are adding stuff the bloggers suggested, which we think is cool.
Is this a trend? Putting a movie out on the Internet, gathering input from fans, structuring the movie to meet the audience? We think so. Marketers everywhere, take heed. The future is NOW.
"Snakes on a Plane" may be the first movie that fans have actually helped create, the newspaper said. A Google search turned up almost 3.8 million online references to "Snakes," showing the tremendous impact of using the Web to build interest prior to a film's release.
