Get a clue!
How many times do the corporates need to be told that the consumer is now in charge and the consumer knows what they want? AOL's customer service fiasco, Comcast's sleeping cable-guy out on You-Tube? Do the networks want to go the way of the RIAA - sue, punish, ignore your customers?
Now ABC says that DVR users "won't mind" disabling the ad-skipping feature because they'll be oh-so-thrilled to have a tape of the show itself....it won't matter! What idiots. If they lose market share, they deserve it.
Adjab here
"I'm going to be blunt here and say Shaw has his head in a very uncomfortable place. Killing DVR ad-skipping is a bad idea. If the other networks left you dangling on real-time ad numbers in the upfronts maybe it's not because you're the smartest guy in the room. Consumers are exercising more and more control over what they spend their money on and ad buyers are consumers in their own right. Shaw needs to stop bashing the devices that people enjoy using and spend more time re-figuring his networks business model."
