Wednesday, August 16, 2006

Dell apologies could save the brand

Who's Apologizing Now?

Dell Computers and they're getting kudos for responding so quickly to the new battery problem:
Company executives have posted several long blog reports, including one from Alex Gruzen, who heads the company's mobility group, in which he apologized to "all affected customers" and invited comments. (There were 18 as of press time.) Other posts from the digital-media manager even dispute news reports, in particular one in which a former Dell technician said the overheating problem began years ago. Dell is also tracking customer calls, website hits, and batteries shipped so far on direct2dell.com. Since the announcement, Dell has been handling 500 calls every 30 minutes, with more than 15.4 million people accessing the recall website (Dellbatteryprogram.com). More than 84,000 orders for new batteries have been taken.