Friday, January 26, 2007

Consumer Reports Apologizes

Who's Apologizing Now?

That would be the President of Consumer Reports here for the infant car seat debacle. From our fav site The Consumerist:

The President of Consumer Reports emailed a letter today to all Consumer Reports subscribers, explaining and apologizing for publishing an inaccurate infant car seat test. This prompted the magazine's first ever article retraction.

As you may have heard already, normally the side-impact crashes are tested at 38mph and this is what the results were reported under. However, it turns out the tests were conducted at speeds around 78 mph.

Consumer Reports is sorry for reporting this information and has promised to repeat the tests with scrupulous care and publish the results. Make a mistake, apologize and then fix it? What an interesting practice for a company to follow! May others follow in their footsteps.