From Forbes:
Forget about gleaning leadership lessons from the likes of Attila the Hun or Alexander the Great. These days, great chief executives have to know when to retreat and when to say "I'm sorry." Technology executives in particular had plenty to apologize for this past year--from defective products to slip-ups in how they handled private data collected via the Internet. Most recently, chipmaker AMD CEO Hector Ruiz apologized to Wall Street on Thursday for fumbling the company's high-end product line after a design flaw delayed its newest chip. (See: " AMD Comes Clean To Analysts")
In fact, apologizing has become such a standard operating practice among Silicon Valley's chief executives that public relations gurus have developed some "best practices" for all that begging and scraping.
