Friday, December 7, 2007

Facebook's Mark Zuckerberg apologizes for Beacon

Social networking sites have GOT to figure out how to monetize....and Beacon isn't it. Beacon tells your "friends" what you're buying....and users got pissed. 23 year old Zuckerberg apologizes:

USA TODAY: "We've made a lot of mistakes building this feature, but we've made even more with how we've handled them," Zuckerberg said, adding it took Facebook too long to respond to complaints. "We simply did a bad job with this release, and I apologize for it."

Facebook had no further comment....For the 3-year-old company, the apology was a rare faux pas.

It has exploded in popularity since May, when it started allowing outside software developers to build mini-applications on the site.Once dominated by students, Facebook has grown fivefold since it became open to everyone in September 2006, to 57 million members.In October, Microsoft bought a 1.6% stake in the company in a deal that valued Facebook at $15 billion. Hong Kong billionaire Li Ka-shing has also taken a 0.4% share worth about $60 million.